Services
Services, from scripts to search.
Six kinds of work. Pick the one closest to what you need, or describe the job and I'll tell you where it fits.
YouTube scripts
Documentary and explainer scripts for Moon, Versed Media and BeAmazed, written to hold a viewer for thirty minutes.
AI search optimisation
Content that ChatGPT, Perplexity and Google AI Overviews cite when someone asks the question your business answers.
Crypto, RWA and tokenisation
Tokenised assets, DeSci and crypto explained to investors, regulators and the public at the same time.
Engineering and technical
Technical articles and case studies that satisfy the engineer, the buyer and the search engine.
B2B, SaaS and fintech
Equity, SaaS and enterprise content for expert readers with no time to waste.
SEO content and buyer's guides
Guides that answer the question properly, rank for years and get cited by AI search.
Content strategy, editing other writers, running a content function and copy for smaller businesses are all available too. Ask on the contact page.
Proof
Case studies
Content strategy for Cerebrum DAO through $1.86M of tokenised research funding, and the 400-plus articles that helped build Birdfact.
Process
How I work.
A short call, a brief we agree on, a first draft on the date we agreed, and as many edits as it takes.
Brief
Half an hour on the phone, or a page of notes. Who it's for, what it needs to do, what you've tried. If I think the brief is pointing at the wrong reader, I'll say so before I start.
Research
Primary sources. The paper, the filing, the forum where your customers complain. That's where the detail comes from.
Draft
Written in your voice, or a clear one if you haven't settled on yours. It arrives in Google Docs or your CMS, ready to publish.
Edit
Unlimited. We go until it's right.
Measure
On retained work we look at what ranked, what got cited and what got shared, and feed it into the next brief.