Case studies

Results and impact.

Two projects where the numbers are public. At Cerebrum DAO I led content through $1.86M of raises and a clinical trial. At Birdfact, 400-plus articles helped take a new domain to hundreds of thousands of readers a month.

Cerebrum DAO · Head content strategist · DeSci

Making decentralised science comprehensible

Content strategy, explainers and launch copy for a community-funded neuroscience organisation, through $1.86M raised across four tokenised IP projects, a clinical trial for Percepta and two consumer products.

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$1.86Mraised across four IPT projects

45+research proposals reviewed

1clinical trial in active recruitment

5,000+newsletter subscribers

Birdfact · 400+ articles · Evergreen SEO

Four hundred articles, still ranking.

More than 400 research-led, answer-first articles from 2021 onwards. Years later they still rank, and the site draws hundreds of thousands of readers a month.

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400+articles written and published

100s of Kmonthly visits today

4+ yrsand the 2021 articles still rank today

Top 100globally in its category

More will follow, including Moon, Vestd and the engineering work. If you'd like detail on any of those now, ask.