Crypto · Blockchain · RWA · Tokenisation · DeSci
Web3, explained to people who don't live in it.
Explainers, litepapers, launch copy, documentation and newsletters for crypto, blockchain, tokenised assets and decentralised science, written so an investor, a regulator and a newcomer can each follow them.
Why Web3 explainers lose the reader
It's written for the converted. Liquidity pools, IP-NFTs and permissionless go unexplained, and the investor, the regulator and the curious newcomer have left by the second paragraph.
Tokenisation is the clearest case. The idea is simple. A token stands for a slice of a building, a loan book or a patent. The explanations rarely are. What does the holder own? What happens off-chain? Who carries the risk? Answer those plainly and a project sounds trustworthy. Dodge them and it doesn't, however elegant the contract.
Writing for a protocol or a DAO
Start from what the token confers, legally and practically, and put that in one paragraph a newcomer can repeat back. Build outwards from there. The litepaper, the docs, the governance explainers, the launch announcement, the newsletter. Every claim about yield, custody or risk is checked against the contract and the legal position, and anything that needs counsel is flagged rather than fudged. One voice across the site, Discord, X and the newsletter, so the project reads as one organisation.
Experience with Cerebrum DAO and Ledex
Head of content at Cerebrum DAO, which tokenises neuroscience IP and raised $1.86M across four projects (case study). Content for Ledex, a real-world asset tokenisation platform. Two years of crypto and AI coverage at DailyAI.
Funds research through tokenized IP (IPTs), giving the community a stake in what gets discovered.
Cerebrum DAO, on how it works
The standard
A newcomer should understand your project in a paragraph
The projects that raised money and kept their communities were the ones a stranger could grasp quickly. That's a writing problem before it's a tokenomics problem, and it's one I enjoy.
Talk about your project →Questions people ask
Questions about Web3 content
What is RWA tokenisation?
Representing ownership of a real asset, such as property, private credit, a patent or shares, as a token on a blockchain, so it can be held, split, transferred and settled on-chain. The hard part is explaining what the token gives you, legally and practically, without the hype.
What Web3 projects have you worked on?
Head of content at Cerebrum DAO, which funds neuroscience through tokenised IP, through $1.86M of raises and a clinical trial. Content for Ledex, a real-world asset tokenisation platform. Crypto coverage at DailyAI, and equity and valuation work for Vestd that maps straight onto tokenised ownership.
Can you write for regulators and retail at the same time?
That's most of the job. I write the plain-English version first, keep every claim precise, and flag anything that needs legal review.
Do you write documentation and whitepapers?
Yes. Litepapers, whitepapers, docs, governance proposals, tokenomics explainers, launch announcements, newsletters and the website copy that ties it together.
Do you take payment in crypto?
I invoice in pounds or dollars. Stablecoins are fine if that's how your treasury works, agreed up front.