B2B content · SaaS · Fintech · Enterprise tech
B2B content that sounds like a person wrote it.
Blogs, guides, white papers and ghostwritten opinion for SaaS, fintech and enterprise technology companies. Briefed around a real search query, researched from your product and your customers, and delivered into your CMS ready to publish.
Why B2B content ends up bland
It gets written to be safe. Legal has a look, product has a look, three managers have a look, and by the end every detail that made it interesting has been sanded off. What's left is accurate, harmless and the same as everyone else's. Busy readers don't want safe. They want to know you understand their problem, and the quickest way to show that is the specific, slightly awkward detail nobody else bothered to include.
Briefs, drafts and retainers
A brief with the target query, the reader and the job the piece has to do. Research from your product, your customers and primary sources, with an interview with your subject expert where it helps. A draft in your house style, delivered into your CMS with title, meta description and internal links in place. Edits until it's right. On a retainer, a steady run of pieces in one consistent voice, and the briefs get shorter as I learn the product.
Experience with Vestd, Cerebrum DAO and Gartner
Vestd, the UK's leading equity platform, has had more than fifty pieces from me since 2022 on EMI, growth shares, valuations and governance. Cerebrum DAO had a head of content through $1.86M of raises (case study). Gartner, Epicor, Panasonic and Data Interchange have had bylined and ghostwritten pieces.
The IRS is equivalent to HMRC – and 409A valuations are broadly comparable to HMRC-approved valuations.
"409A valuations: what you need to know", Vestd
Company culture is cultivated and grown. It can't be forced upon people.
"How six tech startups built impressive company cultures", Vestd
For marketing teams
A steady run of pieces, in one consistent voice
Retainers suit teams that want publishable work every month without briefing a new freelancer every quarter. I learn the product and the house style once, and the briefs get shorter from there.
Ask about a retainer →Questions people ask
Questions about B2B content
What B2B sectors do you write for?
SaaS and enterprise tech, fintech and equity, cyber security, data, accounting and legal, HR and Web3 so far. The method is the same whatever the sector. Find the reader's real problem, learn the product properly and leave in the detail.
Can you write about regulated or technical subjects?
Yes. EMI schemes, growth shares, 409A valuations and equity governance for Vestd, API and EDI integration for Data Interchange. I work from primary sources and flag anything that needs a legal eye.
Do you work with in-house marketing teams?
Mostly. I slot into your calendar, work from your briefs or write them, and deliver into your CMS ready to publish.
What does B2B content cost?
Per piece for one-offs, a monthly rate for retainers. A 1,200-word blog and a 3,000-word white paper are priced differently, and I'll quote in writing after a short brief.