SEO content writing · Buyer's guides · Evergreen
SEO content that ranks for years, not weeks.
Guides, articles and buyer's guides built around a target query and the intent behind it, with the answer in the first paragraph and the title, headings, meta description, links and schema in place on delivery.
From search query to finished guide
Start with the query and the intent behind it, then read everything currently ranking to see what it answers and what it skips. The guide answers the question in the first paragraph, then goes deeper in the order a reader would ask. Cost, options, pitfalls, how to choose. Headings match the questions people type. Figures come from named sources with dates. Title, meta description, internal links and FAQ schema go in before delivery, and I'll say if a page you already have should be refreshed instead of replaced.
What AI Overviews changed
Google's AI Overviews and ChatGPT lift a passage from a page and credit it, so the answer has to be visible and quotable rather than buried under an introduction. The structure that wins a featured snippet is the structure that wins a citation. Nothing about good SEO content has to change. It has to be done more exactly.
Guides that still rank
Buyer's guides for the Independent and the FMB that still rank years on, and the 400-plus articles that took Birdfact from a new domain to hundreds of thousands of readers a month (case study).
There's little doubt that your next set of windows should be triple glazed; it's just a question of timing.
"Triple glazed windows: are they worth it?", Federation of Master Builders
The 2026 version of SEO
Rank on page one and be named in the answer
Zero-click search is growing, and an AI Overview credits five or six sources where a snippet picked one. The pages that win both are the same pages.
How AI search works →Questions people ask
Questions about SEO content
Is SEO content still worth it now that AI answers questions?
Yes, more than ever, as long as it's good. The AI tools cite pages that answer a question clearly with real facts and sources, which is what good SEO content has always been. Thin keyword pages are the ones in trouble.
Do you do keyword research?
Yes. I'll work from your data if you have it, or build a cluster from scratch with Ahrefs and Search Console. Every brief comes with a target query, the questions it needs to answer and the pages it should link to.
How long does SEO content take to rank?
It depends on the query and the site's authority, and evergreen guides keep climbing for years. Several of mine from 2021 are still on page one.
Do you use AI to write?
For research and outlining, sometimes. For the draft, no. You can tell, Google increasingly can, and the pieces that rank and get cited are the ones with real research and a point of view.
Can you refresh existing content?
Yes, and it's often the quickest win on a site. I find what's slipping, update the facts, restructure the page and tighten the writing. Priced per page.